Wader Marketing School
How to build a brand.
TRO Solutions
​Spearheaded a complete rebrand, including a website overhaul, which boosted user engagement by 150% and established TRO as a market leader.
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Developed strategic partnerships with leading maintenance organizations (PEMAC, MRO, Mobius Connect), increasing brand visibility and credibility.
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Created and produced branded content (ads, print, podcasts), generating new leads and driving brand awareness, resulting in a 15% increase in inquiries.
Artesian Collaborative
Directed multi-channel creative campaigns across web, video, social, and print—tripling content output and significantly boosting engagement.
Developed and implemented a cohesive brand system, unifying voice, typography, color, and layout while managing a centralized archive of creative assets.
Produced documentary-style marketing videos and captured live events for post-production use, enhancing storytelling and extending campaign reach.